The Executive Director is the CEO of the community. He or she oversees the planning, direction and implementation of all programs and policies of the community, and ensures the efficient and effective administration and execution of the company business plan. The Executive Director is responsible for marketing and public relations activities to maintain occupancy goals, including the evaluation and admission process. He or she also ensures resident satisfaction and achievement of realistic care plan goals, including the coordination of all resident service activities; also responsible for hiring, training and scheduling community staff. The Executive Director ensures the community operates in substantial compliance at all times.   Culture Ambassador